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Webinar: Responsibility is the New Sustainability
Packaging Implications for Personal Care Brands

Date: Thursday, March 23, 2023
Time: 9:00 -10:00 AM PDT
11:00 AM - 12:00 PM CDT
12:00 - 1:00 PM EDT

Responsibility is the new sustainability. Consumers are looking for sustainable packaging along with other signs that you care about the world and the people in it as much as they do.

Join us as we walk through the steps you can take to create sustainable packaging solutions that showcase and communicate that you are a responsible brand.

In this webinar you will learn:

  • Key drivers of sustainability (from legislation to retail to consumers)

  • What makes a package resonate with responsibility-minded personal care consumers

  • How to build responsible package formats that ensure product integrity

Meet the Speakers


Rosalynd Resendiz
Vice President of Supply Chain, TricorBraun

Rosalynd is a seasoned packaging professional with 20 years of experience in package engineering, manufacturing, and supply chain. She received her Bachelor of Science degree in Packaging Science and Master’s degree in Business Administration from Clemson University. In her current role, Rosalynd leads TricorBraun’s supply chain efforts to support customers’ dynamic packaging requirements. Rosalynd has a passion for cost-effective, quality packaging solutions that help ensure product integrity. She and her team use diverse supply support to drive sustainable packaging solutions to market.


Rachel Murphy
Director, Category & Consumer Insights, TricorBraun

Rachel specializes in packaging solutions that resonate with consumers’ needs in order to drive brand loyalty. Her passion for innovative, go-to-market strategies and creatively designed packaging solutions makes her a valuable partner to customers. She has a degree in Industrial Design from the University of Illinois at Champaign-Urbana and a Master’s degree in Business Administration (with a focus on marketing) from the University of Wisconsin-Milwaukee. Using market research, consumer trends, and category insights, Rachel works across market sectors to deliver insight-driven stock and custom packaging solutions.

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